ZoomInfo
ZoomInfo is a B2B intelligence platform that delivers real-time company and contact data, intent signals, technographics, and firmographic insights to power sales, marketing, and recruiting teams. It's built for revenue operations professionals at mid-market and enterprise organizations who need accurate, scalable prospecting data integrated into CRM, MAP, and sales engagement tools. Key strengths include its massive, continuously updated database (over 150M contacts and 10M companies), AI-powered intent data that identifies active buying signals across 10K+ topics, seamless Salesforce and HubSpot syncs, robust filtering (by employee count, funding stage, technology stack, job function, seniority), and strong compliance with GDPR/CCPA. Users consistently praise its data freshness—verified via automated email/phone validation—and its ability to reduce manual research time by 60%+ while improving lead-to-opportunity conversion rates. It’s not a standalone sales engagement tool but excels as the foundational data layer for ABM, outbound scaling, and market intelligence.
Starting Price
Contact Sales
Rating
4.4/5
Reviews
7,842
Category
Sales
SW Score
Powered by verified reviews & dataKey Advantages
- Real-time email and phone verification with >92% deliverability rate
- AI-driven intent data sourced from 20K+ business publications and 100M+ monthly content interactions
- Technographic data covering 1,200+ software categories (e.g., Salesforce, Zoom, AWS, HubSpot)
- Firmographic filters including funding stage (Seed to IPO), NAICS/SIC codes, and employee growth trends
- Native two-way sync with Salesforce (including custom objects) and HubSpot CRM
- Chrome extension for one-click contact/company enrichment during prospecting
- Compliance dashboard with consent tracking, data lineage, and CCPA/GDPR export controls
Potential Drawbacks
- Limited free tier — no meaningful usage without paid subscription
- Mobile app lacks advanced search and export functionality
- Intent data coverage skews toward North America and enterprise tech sectors
- Custom list building requires training to avoid over-filtering and low-volume results
Key Features
Best For
Best for B2B SaaS sales development reps, marketing operations managers, and ABM strategists at companies with $10M–$2B ARR who rely on accurate, scalable prospecting data; not ideal for solopreneurs, non-tech SMBs with <50 employees, or teams needing lightweight, low-cost contact lookup tools.
What Users Say
“We cut our lead research time in half and increased SQL-to-MQL conversion by 37% after switching to ZoomInfo — their technographic filters let us instantly identify companies using legacy firewalls, which directly aligned with our replacement messaging.”
Director of Sales Development
Cybersecurity SaaS (320 employees)
“The intent data integration with our HubSpot workflows helped us prioritize accounts showing 'cloud migration' and 'PCI compliance' signals — we attributed 22% of Q3 pipeline to those targeted campaigns alone.”
Marketing Operations Manager
Fintech Scale-up (140 employees)
Alternatives Considered
More Sales Tools
Ready to scale with ZoomInfo?
Professional $99/seat/mo | Enterprise $150/seat/mo | Custom
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